The Smart Watch Industry: Will It Work for Apple?

The Samsung Galaxy Gear can be summarized with one word: flop. Let me repeat that: FLOP. The simple truth is that people just didn’t really want the Gear, and it was too expensive, etc. Personally I think that the Apple Watch will do quite well. Why? Because it’s an Apple product.

I once was in a class (long ago) where the teacher commented, “If Apple released an iToilet, people would line up outside the stores to buy it.” It’s amazing the truth in this statement, as silly as it sounds. Let’s look at the economy of the US (I’ll try not to make this boring): the US economy is a free market system, meaning that the government is involved as little as possible (thank God), and competition among businesses controls the prices and wages. Another part of the free market system is that the customers can go wherever they want to buy the products. Thus, a company that has a history of good products will have a loyal following of customers. Now I’m not saying that Samsung is a bad company, or that they make bad products; rather, they make great products. But Apple was the company that made the smartphone popular, and really everything after that is just another company’s take on the smartphone.

Another reason why the Apple Watch should do well is that there are supposed to be several models to choose from. Apple put the three models up on their website: the Apple Watch, the Watch Sport, and the Watch Edition.

Apple Watch
The Watch will have a stainless steel back, a sapphire crystal display, and choice of leather, fluoroelastomer, link bracelet, or Milanese loop for a band.

Watch Sport
The Watch Sport will have strengthened “Ion-X” glass, an aluminum back, and a fluoroelastomer (high-durability rubber) band, with five colors of bands to choose from.

Watch Edition
The Watch Edition will have an 18-carat gold back, a sapphire crystal display, and a leather band. On the Edition all of those are customizable, save for the display. You can choose what color of leather and gold you would like.

The Samsung Galaxy Gear didn’t really have any options to choose from; you just bought it or you didn’t. Apple is doing things the right way here.

To answer the question in the title: we think so. Apple is doing things the right way here, with customizable options; they’re not taking a “one-size-fits-all” approach. People like to have options, they like to be unique, even in things as small as the kind of watch they wear. If Apple can provide that to customers (and it looks like they’re going to), the Apple Watch will probably do very well.

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-The Editor

External Links:
http://www.apple.com/watch/apple-watch/
http://www.apple.com/watch/apple-watch-sport/
http://www.apple.com/watch/apple-watch-edition/